Communication skills, including writing, are one of the most important transferable skills that workers possess. Most business professionals, such as marketing, finance, and research and development managers, need excellent writing skills to properly convey ideas and concepts. There are many reasons that writing skills are important in the business world.
During a regular business day, bosses write emails to employees notifying them of meetings or providing instructions for specific projects. These written messages must be concise and self-explanatory, so workers can be productive and not waste time asking for further instructions. Business people are busy and well-written communications help save time. Additionally, good writing adds to the credibility of the writer and reflects positively on a company’s image.
Writing skills are particularly important to advertising copywriters. These professionals create magazine, newspaper, and Internet advertisements to convince readers to purchase a company’s products or services. For example, an advertisement’s headline must grab the consumer’s attention and get her to read the company’s offer. A company’s sales brochures and other advertising materials must also be written effectively.
Writing skills are important in many types of company communications, including emails, reports, presentations, company brochures, sales materials, and visual aids. For example, a marketing research manager’s reports should be comprehensive and informative, yet written on a level that any employee can understand. Plus, as more companies operate internationally, emails are replacing telephone communications.
Human resources managers need excellent writing skills to attract, select, and hire the right employees. It takes a considerable amount of money to place advertisements and hire employees. Job advertisements must appeal to job applicants with the right education and experience. Human resources managers with the best writing skills know how to state specific qualifications in a job advertisement.
Employees must not only know how to write effectively, they must also be discreet in their written work. For example, employees should not write emails when they are angry or upset as emails can be saved and later printed. An employee who says inappropriate things in an email can create trouble or even be fired. Jokes, profanity, and crude written communications are also prohibited in the workplace.