7 C’s of effective communication

There are 7 C’s of effective communication which are applicable to both written as well as oral communication. These are as follows:

  1. Completeness –The communication must be complete. It should convey all facts required by the audience. The sender of the message must take into consideration the receiver’s mind set and convey the message accordingly. A complete communication has following features:
    • Complete communication develops and enhances reputation of an organization.
    • Moreover, they are cost saving as no crucial information is missing and no additional cost is incurred in conveying extra message if the communication is complete.
    • A complete communication always gives additional information wherever required. It leaves no questions in the mind of receiver.
    • Complete communication helps in better decision-making by the audience/ readers/ receivers of message as they get all desired and crucial information.
    • It persuades the audience.
  1. Conciseness –Conciseness means wordiness, i.e, communicating what you want to convey in least possible words without forgoing the other C’s of communication. Conciseness is a necessity for effective communication. Concise communication has following features:
    • It is both time-saving as well as cost-saving.
    • It underlines and highlights the main message as it avoids using excessive and needless words.
    • Concise communication provides short and essential message in limited words to the audience.
    • Concise message is more appealing and comprehensible to the audience.
    • Concise message is non-repetitive in nature.
  2. Consideration –Consideration implies “stepping into the shoes of others”. Effective communication must take the audience into consideration, i.e, the audience’s view points, background, mind-set, education level, etc. Make an attempt to envisage your audience, their requirements, emotions as well as problems. Ensure that the self-respect of the audience is maintained and their emotions are not at harm. Modify your words in message to suit the audience’s needs while making your message complete. Features of considerate communication are as follows:
    • Emphasize on “you” approach.
    • Empathize with the audience and exhibit interest in the audience. This will stimulate a positive reaction from the audience.
    • Show optimism towards your audience. Emphasize on “what is possible” rather than “what is impossible”. Lay stress on positive words such as jovial, committed, thanks, warm, healthy, help, etc.
  3. Clarity –Clarity implies emphasizing on a specific message or goal at a time, rather than trying to achieve too much at once. Clarity in communication has following features:
    • It makes understanding easier.
    • Complete clarity of thoughts and ideas enhances the meaning of message.
    • Clear message makes use of exact, appropriate and concrete words.
  4. Concreteness –Concrete communication implies being particular and clear rather than fuzzy and general. Concreteness strengthens the confidence. Concrete message has following features:
    • It is supported with specific facts and figures.
    • It makes use of words that are clear and that build the reputation.
    • Concrete messages are not misinterpreted.
  5. Courtesy –Courtesy in message implies the message should show the sender’s expression as well as should respect the receiver. The sender of the message should be sincerely polite, judicious, reflective and enthusiastic. Courteous message has following features:
    • Courtesy implies taking into consideration both viewpoints as well as feelings of the receiver of the message.
    • Courteous message is positive and focused at the audience.
    • It makes use of terms showing respect for the receiver of message.
    • It is not at all biased.
  6. Correctness –Correctness in communication implies that there are no grammatical errors in communication. Correct communication has following features:
    • The message is exact, correct and well-timed.
    • If the communication is correct, it boosts up the confidence level.
    • Correct message has greater impact on the audience/ readers.
    • It checks for the precision and accurateness of facts and figures used in the message.
    • It makes use of appropriate and correct language in the message.

Awareness of these 7 C’s of communication makes you an effective communicator.

Source: http://www.managementstudyguide.com

Communication Skills- the key to bridge the divide between Urban Talent and Rural Talent

Below are the Q-A sessions in Rediff chat answered by Amit Bansal, the founder and CEO of PurpleLeap.

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Prabhat asked, While i am trying to say anything to the company professionals,it seems that i can’t satsfy them .

Amit Bansal answers, Prabhat, are you talking about your negotiation skills? I can imagine it can become slightly difficult at times to deal with people if you are negotiating with them. First thing is to keep the facts ready. Second is to ensure you walk in with the confidence that they will agree to what you have to say. Be polite and friendly and take disagreements positively. Remember every body wants to know ‘Whats in it for me’. So handle this expectation well. I am sure it will help.


Royx asked, I am a 32 year-old man. I just cannot communicate before elders among relatives/neighbours and among seniors in office. I can indulge in lengthy discussions with friends, with peers and people below my age and position. But in case of elders, seniors, I cannot continue comfortable discussions beyond 5 mins. What I do is I just smile and vanish from that place ? What is the problem here and how do I get over it ? I sing quite well but never had the courage to perform (even informally) before more than 5 people.
Amit Bansal answers, Hi, I think your real area of improvement is the ability to talk in public. The only way to overcome this is to make an attempt. I suggest gather your family members. People you are very very close to. Now maybe perform in front of them. It will not be easy but you need to make an effort and ask your family to support you with it. Gradually move to close friends whom you trust. Now keep practicing this way until you feel comfortable in between your most trusted family and friends. Now the big move….take up a challenge and perform in front of a mixed crowd. People you know and people your don’t know. It’s a gradual progression and this will work only if you try. I would love to know if it worked for you. All the best!


Kannan.V askedThis is Kannan. My English accent and vocabulary is OK. But I struggle some times with my flow. My job position needs me giving presentations and sometimes I struggle with my flow. How to improve it. I am currently working as a Product Manager having around 7 years of experience and have completed my MSc. Can you suggest me a good Distance MBA University and Course which is well recognized in the Industry
Amit Bansal answers, Please view some good presentations online. You can find some good presenters on youtube and ted.com. This will help you take some good tips from other presenters.


Pankaj asked, Hi Amit, I can talk effectively when I am with my colleagues. But when it comes to give any demo or presentation in front of large auditions (lets say more than 10), I just couldnt pass the message, I hesitate a lot and words doesnt come out of my tongue. please provide me suggestion to overcome this problem. Thanks.
Amit Bansal answers, It’s stage fear Pankaj. Please grab more and more opportunities to make presentations. You can record your presentations and review them. It will help you build confidence in your own self.


praveen kumar asked, I can talk in English but, something inside me stops from talking and as consequence I also think what’s there in telling. what to do to overcome this.
Amit Bansal answers, Praveen you are asking too many questions and stopping yourself from going ahead. I have a question…if there is nothing you will get in talking… what will you loose if you talk. Think about it.


rahul asked, How to start up improving upon communication skills for those who are in semi urban,rural area
Amit Bansal answers, Reading will help in this case.


Amith askedHi Amit, I can speak in english quiet well but could not frame sentences on the go as i try to get in my local language and then try to speak in english..How to overcome this situation?
Amit Bansal answers, Amith, probably you are very expressive in your mother tongue. I suggest consciously stop using your mother tongue when you are talking about an interesting topic or maybe cracking a joke etc. This will condition your mind to think in English. It’s a skill and requires practice. Make a conscious effort…it should not take you too long to master it since your English is fairly good.


SAHID askedhow i can impove my speaking skill. I feel inferior when i talk with other
Amit Bansal answerstalk more and more. Do mirror practice. This fear has to be overcome…there is no magic pill. Practice.


sundeep asked, Hi Amit, A friend of mine went to an interview recently. The person who interviewed him said that he had a bad body language. What did he mean? Is this something that can be consciously improved or something that could be trained for?
Amit Bansal answers, Yes, bad body language is very distracting and can result in forming negative impressions about people. It could be expressions on his face, the way he’s using gestures and also the way the person walks, sits etc. Body language can be consciously improved. My suggestion is to go through some material on body language, one such book is by Alan pease. you can find a pdf copy of his book online. Maybe that will help your friend.


Amit Bansal says, If there are language issues, working on improving vocabulary and grammar can be taken up as a task. But first thing is to identify which are area are we lacking in.


Amit Bansal says, I see that most of the questions that are asked today are about improving communication skills. Well first thing you have to understand is that communication skill can be about the language, it can also be the ability to interact with people and convey your thoughts. Important thing to take care is to identify which area you need to work on. Some people can be great with language but are unable to put their thoughts in words. This can be because the person is shy or not used to expressing himself or herself.

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Rediff Chat Date: Oct 12, 2011

Source: http://www.rediff.com